Competing Through Marketing Assignment Example | Topics and Well Written Essays - 3000 words

Competing Through Marketing - Assignment Example zed basis to a point where additional promotions expenditures are already yielding diminishing returns; an agreement that has been spread all over states that markets should form good foundations that will help and bring forth successful marketing strategies and major activities (Baines, Fill and Page 2009, p217). The main purpose of market segmentation is basically to leverage scarce resources; more so it ensures that the major elements of marketing mix, distribution, promotions, products and prices are designed in a very special way that helps them meet the particular desired needs of different various customer groups. Organizations have very finite resources that do not allow them to produce possible products basically for all the people at all the times; normally the best thing that they aim at is basically to provide selected offerings for the selected groups of people and this is mostly most of the times. The process permits the organizations to focus on the particular consumer’s needs, in the most effective and efficient mode. The concept of market segmentation is associated with the product differentiation. Aiming at different market segments requires adaptation to a number of variations that need to be offered to satisfy those segments. If one adapts to a different version of providence, this may appease the different market segments (Baines, Fill and Page 2009, p218). A good example is the section of fashion retailing in which one might adapt clothing range so that the skirts are the most colorful, utilize lighter fabrics, and a very small hemline – this fashion style is most likely to appeal the younger women. If one decides to appeal the older women, then one might be required to change the skirts styling by utilizing darker heavier fabrics which have a long hemline. This is the strategy that was used by Marks and Spencer (M&S) to attract the young female shopper to their M&S stores and offer competition directly with Next and Debenhams for the

Portfolio management Assignment Example | Topics and Well Written Essays - 2000 words

Portfolio management - Assignment Example The company is reconstructing till now. It transacts majorly in chemical products. It makes chemicals majorly for all forms of industrial use. It has excellence in all of the F-Score criteria but faults on the asset turnover, which measures productivity. Seemingly, the company is gradually turning more unproductive (Anari & Kolari 2010, p.201). From the recommendations of Piotroski, the two scoring the bottom 20% of the market in the aspect of price to book value and then working from there. The model shows that suppose the expected winners were bought and expected losers shorted, the Piotroski score could be 23% in returns yearly, in a span of 20 years. According to (Brennan & Murphy 2013, p.56), the F-score screening criteria with a low P/B value would have returned 3.4%. In the previous five years, this return would yield 33.9%. The ten-year yield would be 26.7%.â€Æ' It has come to my concern that the results of the expected general election in the UK are very uncertain, and could lead to a period of extreme economic uncertainty for UK investors. An unexpected clear mandate for a strong government could lead to a resurgence in markets; whereas if no party can form a government there could be a prolonged period of instability for markets and interest rates. Our UK client discretionary portfolios have been admired by many lately for bringing remarkable income levels. It is, however, unknown if they will stay strong after the forthcoming elections. I recommend that you consider searching for other income sources widely. I urge you to consider diversification of our UK client discretionary portfolios (Vinod & Reagle 2005, p.48). The risk premiums all over the world are now becoming more expensive. There may be more volatility in the equity and bond markets. You should encourage people to diversify the risks they are running within their portfolios. I suggest that you focus more on delivering an optimal yield level instead of